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Pura Vida specialize in hand-made bracelets. The brand was started when two Southern Californian friends took a trip to Costa Rica and fell in love with the lifestyle and culture of the people they met. Each bracelet is unique and made with different color combinations by their friends in Costa Rica. Selecting your bracelet will not be an easy task.

Pura Vida means pure life in Spanish. Pura Vida are also a member of One Percent for The Planet and donate to Surfrider Foundation dedicated to cleaning up beaches and oceans around the world.

Because of this reason, Pura Vida is supported by Celebrities such as David Beckham, Rihanna, Lindsay Lohan and Robert Kardashian.