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Dita Eyewear was founded in Los Angeles in 1995 by their parent company Dita. Photographers/Filmmakers John Juniper and Jeff Solario were lifelong friends and their design was influenced from Hollywood’s glamorous golden age.
The brand remains exclusive and luxurious for many reasons but using 18k gold and titanium in the making of their eyewear definitely has an impact.
Dita Eyewear was later formed in 2011 to serve internationally and became a very influential and luxurious brand among celebrities, stylists and trendsetters around the World such as P Diddy, Heidi Klum, Dita Von Teese, Usher, Will Smith, The Kardashians, Eva Longoria, Halle Berry and Adriana Lima.